Business mergers are corporate agreements that unite two independent firms to form one legal entity with a single name. Therefore, when the two firms merge, they are no longer owned separately. Also, the firms that merge tend to be equal in size, with almost the same scale of operations, and serve the market. However, should you consider a merger? Remember, mergers help companies expand to new territories, reduce the cost of operations, increase revenues, and grow profits. Thus, if these are your aims, you can consider fusing it with another which serves the same market and is almost equal in size. However, consider how you will handle conflicts, different cultures, and how the merger will impact customers.