Starting a marketplace always seems like an exciting business model for every entrepreneur. However, even though it is a lucrative business when done correctly, there are basic factors one needs to consider when building an online marketplace. First, it is essential to research your target market since you need to understand who your users are, what are their needs and the solutions they are looking for. Secondly, choose the right business model and plan your marketplace operations. Marketplace operations include features such as product management, payment processing and logistics configurations. Once you plan for operations its becomes easier to manage and deliver your order to your clients. Most importantly to anyone interested, whether you starting as a marketplace owner or a seller, market research is inevitable.