Deciding on which is better between social commerce and online stores is tricky since they both involve selling things online. However, you can make better decisions once you understand the peculiarity of both methods. For example, social commerce lets your customers engage, explore, and purchase your products on social media without leaving the platform. It also drives engagement between brands and their target audience and it is a rapidly-growing trend. Social commerce is on the rise, and fast; society is getting more digital, with shopping leading the trend. About eighty percent of global internet users use social media to search for products and brand information.
With this, I can safely say you should give it a try. Your customers will have a frictionless shopping experience, making the process of discovery to purchase easier. However, you don’t have to ditch one for the other. You can use social commerce while maintaining your online e-commerce store.